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Now showing items 21-30 of 109
Arcus: A Home and Building Store
(2010-08-30)
Prerna Stores: Stores Layout
(2010-08-30)
Prerna Store was a retail grocery store, situated in Chandigarh, belonging to the Prerna Supermarket retail chain. It has a chain of 15 outlets in the city. It had an image of being a no-nonsense grocery store without much ...
Muebles: The Home Building Store
(2010-09-01)
Mr. Muebles started with a set of merchandising policy based on customer profile. By 2002 the customer profile had changed. There seemed to be a need to reposition the store. In the process it changed its merchandising ...
Prerna Stores
(2010-09-01)
Crossword - Consumer Relationship Management
(2010-09-01)
Crossword, a leading book retailer, runs a loyalty programme called the Book Rewards Programme (BRP). The programme was first of its kind to be initiated in the book retail industry with the aim of developing a competitive ...
Dainik Jagran - Jharkhand
(2010-09-01)
Dainik Jagran (A): Towards a New Direction
(2010-09-01)
Dainik Jagran has been in the newspaper business since 1942. It was successfully established as a leading Hindi newspaper in India. In Uttar Pradesh, one in every two readers read Dainik Jagran. It is enjoying 3rd position ...
Divya Bhaskar
(2010-09-03)
Dainik Bhaskar group is one of the largest newspaper groups of the country. The case describes their strategy and its implementation for entering Gujarat with a Gujarati newspaper. The context of a duopolistic and largely ...
Girish Food Store: Ready for the Super Challenge
(2010-09-03)
The case deals with issues related to implementation of category management practices faced by Girish Food Store located in Ahmedabad. The store was facing new challenges posed by competition as well as change in consumer ...
Aakash Book Store
(2010-09-03)
This case discusses possible entry strategy of Aakash Book Store into Ahmedabad market. The chain store was operating in the state of Kerala. The owner of the chain, Aakash Shetty was evaluating possible entry into the ...