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Now showing items 351-360 of 385
Predicting new product success: role of product category related perceptual variables
(1979-04-30)
This paper is concerned with the decision-making processes
of consumers when faced with a new brand situation
in a familiar product category. It relates intention
to buy a new brand with a number of different ...
Psychological tests for executive selection
(1975-09-25)
The union budget and industrial growth
(1970-03-20)
Will dividend curbs affect liquidity investment?
(1974-08-06)