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Now showing items 31-40 of 73
ISGEC (B): Product Adaptation and Pricing
(2010-08-11)
The case describes the situation of an Indian company that has successfully supplied chlorine containers, manufactured according to British specifications, to a buyer in Malaysia. The same buyer has a requirement for ammonia ...
ISGEC (A): Early Initiatives
(2010-08-11)
The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in ...
Crompton Greaves Ambad Complex: Reorganizations
(2010-08-17)
Crompton Greaves Ambad Complex: TQM
(2010-08-17)
Core Healthcare Limited (A)
(2010-08-20)
This case describes the process of international market selection. Two frameworks – Kotler’s Market Attractiveness Framework plus Jennet and Henesseys Framework -- to assess opportunity for choice of markets, are used. ...
Core Healthcare Limited (B)
(2010-08-20)
This case describes the comments of the Vice President, International Division, on the process and proposed recommendations on international marketing strategy for Core Healthcare Limited.
Safety at the Work Place: A Behavioural Approach
(2010-09-22)
Black money and politics in India
(Economic and Political Weekly, 2017)
The issue of black money in politics in India is multifaceted. A number of questions about its role in politics, how it is generated, its volume, its ill effects, and how it can be eliminated do not have answers that are ...