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Now showing items 31-38 of 38
Managing corporate reputation through social media
(IGI Global, 2016)
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement ...
Nestle entangled! Braving the Maggi Noodle Crisis in India
(2016-06-15)
The case describes the Maggi debacle faced by Nestle in India. On May 21, 2015, the Food and Drug Administration (FDA) ordered Nestle India to recall Maggi after confirming presence of high levels of lead and Mono Sodium ...
Nestle entangled! Braving the Maggi Noodle Crisis in India: A Teaching Note
(Indian Institute of Management Ahmedabad, 2016-06-15)
Management Communication: Trends and Strategies
(2010-06-08)
Digital Activism: NGOs leveraging social media to influence/challenge Corporate Social Responsibility
(Routledge, 2018)
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; ...
ITC Limited’s Dairy Development Initiative: Corporate Social Responsibility or Shared Value
(Indian Institute of Management, Ahmedabad, 2013)
Demystifying leadership: unveiling the Mahabharata code
(Bloomsbury India, 2021-07-18)
Can leadership lessons be learnt from the Mahabharata? Demystifying Leadership positively asserts that we can and probes inquiry in the lives of six characters-Bhishma, Ashvatthama, Karna, Shakuni, Kunti and Krishna. It ...
Doing “Reputation” in the Indian Context: An Employee Perspective
(USC Annenberg Press, 2023-04-29)
Corporate reputation has been studied as an aggregate of stakeholder perceptions with
some emphasis on distinguishing among the perceptions of different stakeholder groups.
This study focuses on the perceptions of ...