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Now showing items 31-40 of 94
The student leader and the strike
(1969-05-13)
Organization for advertising
(1969-05-28)
Communicator discrepancy, measurement delay and influence
(1969-06-01)
Both Sherif and Hovland's (1961) judgmental theory and
Festinger's (1957) dissonance theory (particularly as mterpreted
by Festmger & Aronson, i960, and Aronson, Turner, & Carlsmith,
1963) predict a curviknear relationship ...
Managerial behaviour and public sector performance
(1967T05:14)
Growth of the Public Sector is a phenomenon characteristic of many developing countries
today. The protective government policies and controls are such that industry, whether it is
in the public or private sector, can ...
Communicator discrepancy, perceived creditability, and opinion change
(1969-05-01)
How credible and at what level of discrepancy a source should be in order
to be sufficiently influential is examined in this study.
PROCEDURE: Perceived credibility and communicator discrepancy were
manipulated. 100 Ss, ...
Income shifts and recession: a comment
(1968-08-31)
IN his article "Income Shifts as a
Factor in the Recession" (July 27,
1968, pp 1183-1187), Phiroze B
Medhora has argued that the income
shifts in the Indian economy in recent
years have led to lower expenditure
by ...
Standard fair value price and efficient cost
(1967-09T09)