Now showing items 31-40 of 114
ISGEC (A): Early Initiatives
The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in ...
Lotus Thread Company Limited (E)
Splendor Decorative Laminates India Ltd.: Evaluating Market Research Proposals and Selecting Market Research Agency
The case presents the situation wherein the Marketing Manager of the company has to decide as to which Market Research Agency should be entrusted with the task of carrying out a market research study to enable the organization ...
Lubol India Limited (B)
With complete liberalization of imports, blending, and pricing in the lubricants sector announced by the Government of India in the early 1990s, Lubol Petroleum Inc, (USA) (LPL) was one of numerous multinational companies ...
Security Belt Limited: Case for Strategic Marketing
Maruti Udyog Limited: International Marketing
The case can be used for assessing the international efforts of the Maruti Udyog in general and introduction of the Maruti car in Europe and Italy in particular. This can also be used for preparing the international ...
Cigarette Taxation in India
Security Belt Limited
The case relates to the problem of a small entrepreneur who wants to capture and exploit a large latent market of safety devices for fall protection. The acceptability of these products has been confined to a few organizations ...
Marketing of Sickles