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Now showing items 41-48 of 48
Web content analysis of online grocery shopping web sites in India
(International Journal of Business Analytics, 2018)
Data analytics: hyped up aspirations or true potential
(Vikalpa, 2013)
The authors explore the importance of data analytics in gaining insights and in driving business planning. They state that the adoption of the business enterprises on the capabilities of the data analytics is a manifestation ...
Determinants of analytics process adoption in emerging economies: perspectives from the marketing domain in India
(Sage, 2017)
Decision-making based on market information has been the hallmark of many
successful businesses over decades. The need for precision and specificity
in decision rules has been the motivator for policy-makers in ...
Business analytics: text and cases
(Sage Publications India, 2019)
This textbook is a comprehensive, step-by-step learning guide to each aspect of business analytics and its role and significance in real-life business decision-making.
Correct capture, analysis and interpretation of ...
Manpasand Beverages Ltd: Agile Capabilities for Sustained Growth
(Indian Institute of Management Ahmedabad, 2018-01-01)
The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case ...
Manpasand Beverages Ltd: Agile Capabilities for Sustained Growth: A Teaching Note
(Indian Institute of Management Ahmedabad, 2018-01-01)
Weaving analytics for effective decision making
(SAGE Publications New Delhi, 2017)
Weaving Analytics for Effective Decision Making helps managers unleash the power of analytics. It provides a roadmap for implementing analytics and securing a high return on investment for the organization. The book is ...
Designing a business analytics culture in organizations in India
(IGI Global, 2021)
There are several challenges faced by decision makers while deploying Business Analytics in their organization. There may not be one resolution approach that is suitable for creating a Business Analytics culture in all ...