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Sadhana Centre for Management and Leadership Development
(Indian Institute of Management, Ahmedabad, 2013)
Case of Branding: North Avenue
(Indian Institute of Management, Ahmedabad, 2013)
Branding and selecting a proper brand name is one of the major tasks after business plan and retail concept is ready. The case discusses North Avenue’s brand name selection process for its proposed retail electronics chain. ...
Industrial Training Institute, Mohali
(Indian Institute of Management, Ahmedabad, 2013)
Rebranding Star News: Managing Customer and Viewer Perceptions and Attitudes
(Indian Institute of Management, Ahmedabad, 2013)
To Sell Now or Never
(Indian Institute of Management, Ahmedabad, 2013)
GMR Male International Airport Private Limited
(Indian Institute of Management, Ahmedabad, 2013)
This case discusses the risks of doing business in emerging markets with changing political landscapes, as witnessed by GMR Male International Airport Private Limited (GMIAL) in Maldives. In June 2010, after a competitive ...
Chandran and the Cable Contract
(Indian Institute of Management, Ahmedabad, 2013)
The case deals with an ethical dilemma of an entrepreneur. Chandran, a qualified contractor, had secured an electrical contract from a premier government organization. It was a turnkey project to be executed in a given ...
Chartered Cabs
(Indian Institute of Management, Ahmedabad, 2013)
Ns. Tara’s Dilemma: To Litigate or Otherwise
(Indian Institute of Management, Ahmedabad, 2013)
Bharat Ravel Limited: Pricing Under Volatile Cost Conditions
(Indian Institute of Management, Ahmedabad, 2013)