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Now showing items 51-60 of 83
Discourse and perspectives on muslims in India: has the Sachar committee report made a difference?
(Melbourne University Press, 2016)
Inclusive food value chains in India: evidence and drivers
(Academic Foundation, 2016)
Role of culture in celebrity endorsement: brand endorsement by celebrities in the Indian context
(International Journal of Indian Culture and Business Management, 2016)
Celebrity endorsement is a big market in India and continues to grow bigger. However, in spite of prevalent use of celebrities for endorsement, not all celebrity endorsements have been successful. The list of unsuccessful ...
India: a paradoxical context for workplace bullying
(Routledge, 2016-01)
Enter all infosec solutions: growing an ethical hacking business
(Ivey Publishing, 2014)
An ethical hacker had recently started his entrepreneurial venture, EnterAll InfoSec Solutions. A technologist who believed that “ethical hacking” had huge market potential, he and his partner were searching for a business ...
Justice theroy and intention to quit: a case study of IT/ITES and BFSI employees in India
(Indian Journal of Industrial Relations, 2015-07)
The debate of fair treatment and justice originates from the notion of social justice. Even though fair treatment may be implemented in the organizations, the employees may perceive that they are not being treated fairly ...
Critique of recent revisions with base year change for estimation of state income in India
(Journal of Indian School of Political Economy, 2017)
In the present paper, we have critiqued recent revisions made in the estimation of state income in India consequent upon the change in the base year of the National Accounts from 2004-05 to the new base of 2011-12. We have ...
From well-heeled to tip-toed, shoe-shine to shoe-lace: monopolistic competition and product differentiation in men’s footwear
(International Review of Business and Economics, 2017)
For many decades, the only branded footwear Indians knew was Bata. After years of economic liberalization; however, one finds many local, national, and international firms jostling for customer attention by producing various ...
Damages in a consumer sale contract: reviewing the consumer protection bill, 2015
(National Law School of India University, 2016)
Rice today, roti tomorrow: diets and diabetes in urban Indian households
(Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems, 2017-05)
In India, where diabetes is a growing concern and approx-imately 69 million are affected, we investigate the factorsthat influence diet management, a critical component of livingwith the disease. Taking the ...