Now showing items 51-60 of 152
Britannia Khao World Cup Jao (A)
The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it’s overall marketing strategy, promotions planned by other companies ...
Oriental Home Products Limited: Sheen Detergent Paste: Developing Communication Strategy for a New Product
This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication ...
Budget Marketing Inc.
Dainik Jagran – Western Uttar Pradesh Assault
The case of Dainik Jagran is aimed at highlighting the strategies followed by a company that wishes to wrest the leadership from a well-known, established newspaper. It exemplifies the efforts that are required in such ...
Rexroth Bosch (I) Ltd.
An Evening in Habibabad
A group of colleagues went out for dinner at a restaurant, which was part of one of the top hotel chains. They were disappointed with their entire experience at this restaurant. The case provides details about the incident ...
A case on naukri.com that looks at the online recruitment advertisement market in India and the challenges that naukri.com faces in the light of the recent merger of two major competitors. These are in the area of pricing, ...