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"Tradition & Taste: Exploring Consumers’ Changing Attitude"
("Tradition & Taste: Exploring Consumers’ Changing Attitude: A Teaching Note", 2016-07-11)
This case depicts a managerial problem faced by Tradition and Trust, a traditional sweet and snack manufacturer, which is 100 year old family business manufacturing, retailing and exporting rewri, gajjak, sweets, namkeens ...
Shradhanjali.com: New Address for Memories of our Ancestors
(Indian Institute of Management Ahmedabad, 2016-10-10)
This case describes a situation in which Vivek Vyas and Vimal Popat conceive an idea to start an online obituary advertising platform while returning from a sales call. Vyas and Popat then discuss the ways to start the ...
Managing Talent at Lupin Limited (B): Exploring New Horizons: A Teaching Note
(Indian Institute of Management Ahmedabad, 2016-09-20)
The redBus in Saga: Managing the Start-up Acquisition Phase: A Teaching Note
(Indian Institute of Management Ahmedabad, 2016-08-11)
Shradhanjali.com: New Address for Memories of our Ancestors: A Teaching Note
(Indian Institute of Management Ahmedabad, 2016-10-10)
Pradhan Chemicals: Connecting with the Community
(Indian Institute of Management Ahmedabad, 2017-02-01)
The case deals with a situation where the protagonist, Abhik Roy, who heads a manufacturing unit of Pradhan Chemicals has committted something on behalf of his unit, to senior management. He now faces the challenge of ...
Contractual Damages: Principles and Applications
(Indian Institute of Management Ahmedabad, 2017-03-10)
Every contract has a chance of failure and for this reason, the award of damages for contractual breach is an important concern for businesses. The principle for award of damages is simple and centuries old. The principle ...
Self Service Retail Stores: When is a Contract Made?
(Indian Institute of Management Ahmedabad, 2017-03-29)
In a self-service store, the customer goes from shelf to shelf, selecting and putting items in a basket. He comes to a check-out counter to pay and take the goods away. A sale contract is formed in the course of he coming ...
Online Pricing Mistakes
(Indian Institute of Management Ahmedabad, 2017-03-31)
Online stores sell thousands of products and services. Despite all care, mistakes can get made. These mistakes can have severe implications for the seller. A contract once formed is normally binding on the parties. The ...
Pradhan Chemicals: Connecting with the Community: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-02-01)