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Now showing items 61-66 of 66
The role of marketing in the organization
(2007-07-23)
Appraisal politics: Revisiting from assessors' perspective
(SAGE Publications Ltd, 2007)
Politics is a bane of administrative systems such as performance appraisals. It not only debilitates the system's credibility in the eyes of various stakeholders, but also adversely affects the employees' morale and the ...
How marketing of films makes duds profitable
(2007-07-23)
Taking an Indian brand to the world
(2007-07-23)
Consumer marketing with cricket
(2007-07-23)
Demon is coming
(2007-11-08)