Now showing items 71-80 of 152
Quick Photo (B)
The case adds to the data presented in case “Quick Photo (A)" (MAR0370) . Students should have read case “A”. A Customer’s camera case was lost by the shop where he had given his camera for an estimate for repair. The ...
Scorpio from Mahindra: Developing Brand
Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), launched their new sports utility vehicle “Scorpio” in August 2002. In the ...
Bangalore Integrated Systems and Solutions Pvt Ltd (B)
This case describes events subsequent to these describes in "Bangalore Integrated Systems and Solutions Private Limited (BISS) (A)" (MAR0362) case. The company has developed new products which have found acceptance. It ...
Muebles: The Home Building Store
Mr. Muebles started with a set of merchandising policy based on customer profile. By 2002 the customer profile had changed. There seemed to be a need to reposition the store. In the process it changed its merchandising ...
Infinite: Sales and Distribution of Mutual Funds
The case looks at the challenges of selling and distributing mutual funds in India. It describes mutual funds, the sales and distribution structure and raises managerial questions about the way forward for infinitive.
Crossword - Consumer Relationship Management
Crossword, a leading book retailer, runs a loyalty programme called the Book Rewards Programme (BRP). The programme was first of its kind to be initiated in the book retail industry with the aim of developing a competitive ...
Dainik Jagran - Jharkhand
Dainik Jagran (A): Towards a New Direction
Dainik Jagran has been in the newspaper business since 1942. It was successfully established as a leading Hindi newspaper in India. In Uttar Pradesh, one in every two readers read Dainik Jagran. It is enjoying 3rd position ...
Bangalore Integrated Systems and Solutions Pvt Ltd (A)
Bangalore Integrated Systems and Solutions Private Limited ((BISS) was started by a scientist in 1993. It is a technologically driven firm with active interest in developing new products for new markets. Its major product ...