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Now showing items 81-87 of 87
How marketing of films makes duds profitable
(2007-07-23)
How well do celebrity endorsements work
(2006-07-22)
Taking an Indian brand to the world
(2007-07-23)
Consumer marketing with cricket
(2007-07-23)
Brands and the brain: how to use neuroscience to create impactful brands
(Penguin Penguin Random House, 2022-03-11)
It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand ...
Consumer preference for nutrition front-of-pack-label formats in India: Evidence from a large-scale experimental survey
(Elsevier, 2023-09-16)
Global policy discourse emphasizes placing front-of-pack nutrition labels (FOPLs) on packaged foods, but debates continue to rage on the appropriate format. There are two key types of label formats, summary and informative. ...
Consumer preference for nutrition front-of-pack-label formats in India: Evidence from a large-scale experimental survey
(Elsevier, 2023-09-16)
Global policy discourse emphasizes placing front-of-pack nutrition labels (FOPLs) on packaged foods, but debates continue to rage on the appropriate format. There are two key types of label formats, summary and informative. ...