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Chief marketing officers' discretion and firms' internationalization: an empirical investigation
(Palgrave Macmillan, 2021-01-04)
The role of key individuals, such as the chief marketing officer (CMO), in the internationalization process has largely been ignored in the international business literature. Given the importance of the CMO in internationalization ...
Knowledge structure of Chief Marketing Officers (CMOs): a review, bibliometric analysis, and research agenda
(Elsevier, 2022-07-16)
Research on Chief Marketing Officers (CMOs) has flourished in the last two decades. Nevertheless, despite sig-
nificant interest among marketing academics and professionals, a comprehensive understanding of knowledge
structure ...