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Knowledge structure of Chief Marketing Officers (CMOs): a review, bibliometric analysis, and research agenda
(Elsevier, 2022-07-16)
Research on Chief Marketing Officers (CMOs) has flourished in the last two decades. Nevertheless, despite sig-
nificant interest among marketing academics and professionals, a comprehensive understanding of knowledge
structure ...
Collaboration strategies in buyer-supplier relational (BSR) networks and sustainable firm performance: a trade-off story
(Elsevier, 2022-06-28)
Collaboration in buyer-supplier relational (BSR) networks can be variously achieved: A buyer firm can focus on supplier-to-supplier interconnectivity (i.e., network density) or enable supplier clustering in its BSR network. ...