Search
Now showing items 1-1 of 1
Physimorphic vs. Typographic logos in destination marketing: Integrating destination familiarity and consumer characteristics
(Elsevier, 2022-04-16)
Research on the effectiveness of destination logos is sparse. The present study introduces the idea of physimorphic (nature resembling) logos and explores its effectiveness on the tourist vis a vis non-physimorphic or ...