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Hedonism and culture: impact on shopping behaviour - a research agenda
(2007-11-02)
Increasingly consumer shopping behaviour is being seen from the holistic perspective of the
entire shopping experience. The holistic view requires a retailer to focus on the shopper
experience with the store. Thus the ...
Hedonism and culture: Impact on shopping behaviour a research agenda
(SAGE Publications Ltd, 2007)
Increasingly consumer shopping behaviour is being seen from the holistic perspective of the entire shopping experience. The holistic view requires a retailer to focus on the shopper experience with the store. Thus the ...