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Use of social media in crisis communication
(Sage, 2016-06)
Leadership’s role in reputation
(Sage, 2016-06)
Executive leadership
(Sage, 2016-06)
Strategic alignment
(Sage, 2016-06)
Managing corporate reputation through social media
(IGI Global, 2016)
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement ...
Nestle entangled! Braving the Maggi Noodle Crisis in India
(2016-06-15)
The case describes the Maggi debacle faced by Nestle in India. On May 21, 2015, the Food and Drug Administration (FDA) ordered Nestle India to recall Maggi after confirming presence of high levels of lead and Mono Sodium ...
Nestle entangled! Braving the Maggi Noodle Crisis in India: A Teaching Note
(Indian Institute of Management Ahmedabad, 2016-06-15)