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Now showing items 1-9 of 9
What drives human resource acquisition and retention in social enterprises?: an empirical investigation in the healthcare industry in an emerging market
(Journal of Business Research, 2020)
Although healthcare is one of the fastest growing sectors in the world, it faces crucial shortages in human resource (HR) availability and retention. This challenge is worsened in social enterprises. In this research, we ...
Identifying the drivers of luxury brand sales in emerging markets: an exploratory study
(Journal of Business Research, 2020)
Luxury brands across the globe have made inroads into emerging markets (EM). While some brands have succeeded in one EM, they have failed to replicate their success in others. We investigate the drivers of luxury brand ...
Covid-19's impact on supply chain decisions: strategic insights from NASDAQ 100 firms using Twitter data
(Journal of Business Research, 2020-06-12)
The coronavirus pandemic is having a clear impact on the supply chains of virtually all manufacturers, retailers, and wholesalers. As the world attempts to navigate through this difficult time, most companies are struggling ...
From silos to synergies: a systematic review of luxury in marketing research
(Elsevier, 2021-10-25)
The significant growth of luxury products and services and their marketing in the last three decades has fueled substantial research interest among scholars and practitioners investigating the various aspects of luxury. ...
How does the adoption of digital payment technologies influence unorganized retailers' performance? an investigation in an emerging market
(Springer Science + Business Media, 2021-03-30)
Unorganized retail dominates the retail landscape across emerging markets (EMs) and is undergoing rapid digitalization. However, the extant literature has not explored the impact of digital payment system adoption on ...
Chief marketing officers' discretion and firms' internationalization: an empirical investigation
(Palgrave Macmillan, 2021-01-04)
The role of key individuals, such as the chief marketing officer (CMO), in the internationalization process has largely been ignored in the international business literature. Given the importance of the CMO in internationalization ...
Knowledge structure of Chief Marketing Officers (CMOs): a review, bibliometric analysis, and research agenda
(Elsevier, 2022-07-16)
Research on Chief Marketing Officers (CMOs) has flourished in the last two decades. Nevertheless, despite sig-
nificant interest among marketing academics and professionals, a comprehensive understanding of knowledge
structure ...
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance
(Springer, 2024-01-03)
While firms engage stakeholders in their sustainability practices to contribute to a better world resiliently and responsibly, little is known about what drives their ability to generate customer engagement (CE) and supplier ...
Supply base concentration and firm innovation performance: A contingency study of supply base breadth, depth, dispersion, and collaboration
(Elsevier, 2024-03-01)
To survive in the current business environment, a firm must embrace ‘innovation’ in its overall business strategies. While scholars have investigated drivers of firms’ innovation performance, the concentration of a firm’s ...