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Relative performance of public and private manufacturing enterprises in India: total factor productivity approach
(1978-02-21)
The performance of public enterprises in the manufacturing sector, it emerges from this study, has
been quite remarkable, especially compared to that of comparable private enterprises, if we use the criterion
of growth ...
Job preferences of management graduates: study of graduating students seeking jobs through campus recruitment programme
(1978-02-28)
This study of the job preferences of graduating management students brings out that management
graduates do wish to pursue a 'rational' objective function within their i?7iperfect knowledge of the working
of alternative ...
Personality trait theory and consumer behaviour
(1978-04-21)
An empirical study was conducted to test the relevance
of personality trait theory in the Indian context. The
objective was to define the scope of personality trait
theory for research and marketing strategy by ...
Urban rural Income differentials in India: an inter-regional analysis
(1978-10-29)
An analysis of the urban-rural income differentials within regions constitutes an im
portant aspect of the study of regional income disparity and provides useful informa
tion for an effective multiple planning. The ...
Gandhi and Agrarian classes
(1978-07-23)
Gandhi treated British colonial interests as a distinctly non-Indian category and so long as peasant
interests were adversely and directly affected by government policies and actions, Gandhi defended peasant
interests ...
Distribution: the backbone of Indian marketing system
(1978-08-26)
Distribution is a crucial function in marketing. It has the dual aspects of meeting the needs of the
masses and of making goods and services available on the most competitive terms wherever they are
demanded with ...
Utility theory and participation in unfair lotteries
(1978-12-12)
Since the development of the expected utility maxim by von Neumann and
Morgenstern [2], attempts have been made to provide a rational explanation
for the observed behavior of individuals under uncertainty. One aspect ...
Industrial conflicts in India: a statistical analysis
(1978-07-12)
An attempt is made in this paper to analyse recent
strike activities in India. It was found that inflationary
conditions had significantly influenced the strike activity.
The wage-productivity ratio had some influence, ...
Costs of operations in agricultural financing by formal agencies
(1978-06-19)
The purpose of this paper is, first, briefly to discuss the main elements of costs in agricultural finance
operations of formal agencies. The sources of high administrative costs are then identified. And, finally,
a ...