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    Path to Purchase 

    Sinha, Piyush Kumar (2011-05-09)
    • What is the consumer’s path to purchase while shopping in the case of high level of marketing spends and evolving store formats? • Do the AIDA or such models or purchase funnel still work? • What are the implications ...
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    Place of Origin Effects in Service Quality Perceptions among Indian Consumers 

    Banerjee, Bibek (2011-05-09)
    The objectives are to: • ascertain if the country of origin (COO) and/or place of origin (POO) have any moderating or mediating influences on service quality perceptions • compare Indian consumers’ perceptions with consumers ...

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    AuthorBanerjee, Bibek (1)Sinha, Piyush Kumar (1)Subject
    Marketing (2)
    ... View MoreDate Issued
    2011 (2)
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