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Path to Purchase
• What is the consumer’s path to purchase while shopping in the case of high level of marketing spends and evolving store formats? • Do the AIDA or such models or purchase funnel still work? • What are the implications ...
Place of Origin Effects in Service Quality Perceptions among Indian Consumers
The objectives are to: • ascertain if the country of origin (COO) and/or place of origin (POO) have any moderating or mediating influences on service quality perceptions • compare Indian consumers’ perceptions with consumers ...