This book uses primary evidence to assess the value of agro-input and service delivery business models in terms of their inclusiveness, effectiveness and impact from a small farmer perspective, in the form of case studies ...

Case presents the reflections of Mr Deepak Kumar, Chairman and Managing Director of MakeMyTrip (MMT) about a meeting he had called for assessing the need and defining the problem for re-designing the home page of MMT, a ...

Case presents the discussion in a meeting at MMT for sharply defining the decision areas, understanding and finalising the webpage options to be tested, criteria to be used for choosing the best option, and the methodology ...

Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief ...