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    Security Belt Limited: Case for Strategic Marketing 

    Mukhopadhyay, Sipra; Anita, B. (2010-08-12)
    Thumbnail

    Communication Strategy 

    Mukhopadhyay, Sipra (2010-08-16)
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    Security Belt Limited 

    Mukhopadhyay, Sipra (2010-08-16)
    The case relates to the problem of a small entrepreneur who wants to capture and exploit a large latent market of safety devices for fall protection. The acceptability of these products has been confined to a few organizations ...

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    AuthorMukhopadhyay, Sipra (3)Anita, B. (1)Subject
    Marketing (3)
    Safety Devices (3)
    ... View MoreDate Issued2010 (3)Has File(s)
    No (3)

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