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Maruti Udyog Limited
Maruti Udyog Limited: International Marketing
The case can be used for assessing the international efforts of the Maruti Udyog in general and introduction of the Maruti car in Europe and Italy in particular. This can also be used for preparing the international ...
Scorpio from Mahindra: Developing Brand
Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), launched their new sports utility vehicle “Scorpio” in August 2002. In the ...