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The influence of marketing on consumption behavior at the bottom of the pyramid
(Emerald Group Publishing Limited, 2015)
Purpose
– This paper aims to explore the nature and degree to which marketing affects consumption behavior of bottom of the pyramid (BOP) population. The objective of the study is to examine, identify and explain aspects ...
). ‘I show off, so I am well off’: Subjective economic well-being and conspicuous consumption in an emerging economy
(Elseveir, 2018)
Conspicuous consumption may be explained by the need to signal higher social status in a society. However, whether this consumption actually translates to improved perception of well-being remains unexamined. In the emerging ...
Underlying determinants of health provider choice in urban slums: results from a discrete choice experiment in Ahmedabad, India
(BMC Health Services Research, 2018)
Background: Severe underutilization of healthcare facilities and lack of timely, affordable and effective access
to healthcare services in resource-constrained, bottom of pyramid (BoP) settings are well-known issues, ...
Underlying determinants of health provider choice in urban slums: results from a discrete choice experiment in Ahmedabad, India
(BMC Health Services Research, 2018-06)
Background: Severe underutilization of healthcare facilities and lack of timely, affordable and effective access
to healthcare services in resource-constrained, bottom of pyramid (BoP) settings are well-known issues, ...
Underlying determinants of health provider choice in urban slums: Results from a discrete choice experiment in Ahmedabad, India
(BioMed Central Ltd., 2018)
Background: Severe underutilization of healthcare facilities and lack of timely, affordable and effective access to healthcare services in resource-constrained, bottom of pyramid (BoP) settings are well-known issues, which ...