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Ashima Attires: Case-Writing Project
Lubol India Limited (B)
With complete liberalization of imports, blending, and pricing in the lubricants sector announced by the Government of India in the early 1990s, Lubol Petroleum Inc, (USA) (LPL) was one of numerous multinational companies ...
Ashima Attires (A)
The case presents a review of the marketing strategy by its Ahmedabad based Ashima Attires (AA) for recently launched ready to stitch (RTS) shirting and trouser fabric brand called Icon. The focus is on the product offer, ...
Oriental Home Products Limited: Sheen Detergent Paste: Developing Communication Strategy for a New Product
This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication ...
3 - Roses
Place of Origin Effects in Service Quality Perceptions among Indian Consumers
The objectives are to: • ascertain if the country of origin (COO) and/or place of origin (POO) have any moderating or mediating influences on service quality perceptions • compare Indian consumers’ perceptions with consumers ...