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Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience
(Inderscience, 2016-07-25)
Marketing literature has identified task definitions as one of the important situational influences. However, existing definitions of planned and emergency shopping situations are driven from practitioners' perspective and ...
Theory of open inclusive innovation for reciprocal, responsive and respectful outcomes: coping creatively with climatic and institutional risks
(MDPI, 2016)
Given the economic squeeze world over, search for what we call frugal grassroots
innovations in Honey Bee Network, has become even more urgent and relevant in
the recent years. And, to shape this search, models and ...