Faculty Publications (Bibliographic): Recent submissions
Now showing items 101-120 of 10750
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Celebrity co‐creator or celebrity endorser? Exploringmediating and moderating factors in Marcom decision
(Wiley, 2023-12-19)The present research delves into the concept of celebrity co‐creation from the consumer behavior perspective. It explores the impact of the degree of a celebrity's involvement with a brand (celebrity as an endorser vs. ... -
Did the COVID-19 pandemic propel usage of AI in pharmaceutical innovation? New evidence from patenting data
(Elsevier, 2024-01-01)It is now much discussed that Artificial Intelligence (AI) as a General-Purpose Technology (GPT) can resolve the efficiency problems of industries, including in pharmaceutical markets where productivity challenges continue ... -
The role of founder CEO and independent board in family firms’ international growth: evidence from India and Italy
(Emerald Insight, 2023-08-02)Purpose – This paper investigates the role of the founder CEO and board independence in shaping the way in which Indian and Italian family firms (FFs) pursue international growth via two modes, that is exports and FDI. ... -
Impact of TMT structural power asymmetry on family firm internationalization
(Elsevier, 2023-04-01)We examine the impact of the top management team’s (TMT) structural power asymmetry on a family firm’s degree of internationalization. Structural power is the administrative power drawn from formal positions and is different ... -
Agility and the transition from uncertainty to recovery: the Indian IT industry and COVID-19
(Elgar Online, 2023-07-01)This paper reports a study of how the Indian IT industry navigated the COVID-19 pandemic. Agility emerged as the crucial determining factor aiding the industry’s successful survival. IT organisations’ agility, facilitated ... -
Assessment of Marketing Channel Choice and its Impacts: The Case of Paddy Smallholders in India
(Taylor & Francis, 2023-12-22)Market access for smallholders is a key policy issue in developing economies. However, smallholders often face barriers in accessing remunerative marketing channels. Combining the theoretical framework drawn from resource-based ... -
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance
(Springer, 2024-01-03)While firms engage stakeholders in their sustainability practices to contribute to a better world resiliently and responsibly, little is known about what drives their ability to generate customer engagement (CE) and supplier ... -
Understanding the impact of augmented reality product presentation on diagnosticity, cognitive load, and product sales
(Elsevier, 2024-04)Augmented reality (AR) enhances consumers’ sensory responses to online product presentations, providing a more immersive experience. In online marketplaces, the utilization of various sensory modalities for product ... -
Zoning strategies for human–robot collaborative picking
(Wiley, 2023-12-20)During the last decade, several retailers have started to combine traditional store deliveries with the fulfillment of online sales to consumers from omni-channel warehouses, which are increasingly being automated. A popular ... -
Celebrity co-creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision
(WILEY, 2023-12-19)The present research delves into the concept of celebrity co‐creation from theconsumer behavior perspective. It explores the impact of the degree of a celebrity'sinvolvement with a brand (celebrity as an endorser vs. ... -
A gradient-based bilevel optimization approach for tuning regularization hyperparameters
(Springer, 2023-09-29)Hyperparameter tuning in the area of machine learning is often achieved using naive techniques, such as random search and grid search. However, most of these methods seldom lead to an optimal set of hyperparameters and ... -
Role of derivatives market in attenuating underreaction to left-tail risk
(Wiley, 2023-12-25)The anomalous negative relationship between left-tail risk measures and future returns has recently attracted the attention of finance researchers. We examine the role of the derivatives market in attenuating left-tail ... -
When Nash meets Stackelberg
(INFORMS, 2023-12-22)This article introduces a class of Nash games among Stackelberg players (NASPs), namely, a class of simultaneous noncooperative games where the players solve sequential Stackelberg games. Specifically, each player solves ... -
A framework for fair decision-making over time with time-invariant utilities
(Elsevier, 2023-12-02)Fairness is a major concern in contemporary decision problems. In these situations, the objective is to maximize fairness while preserving the efficacy of the underlying decision-making problem. This paper examines repeated ... -
A role that takes its toll? The moderating role of leadership in role stress and exposure to workplace bullying
(Emerald, 2023-11-16)Purpose: The purpose of the article is to provide further evidence for the work environment hypothesis. According to the work environment hypothesis, and as documented by empirical evidence, organizational factors play ... -
JUE insight: Infrastructure and Finance: Evidence from India’s GQ highway network
(Elsevier, 2023-09-09)We use data from Reserve Bank of India to study the impact of India’s Golden Quadrilateral (GQ) highway project on finance-dependent activity. Loan volumes increase by 20%–30% in districts along GQ and are stronger in ... -
High-frequency traders’ evolving role as market makers
(Elsevier, 2023-10-12)The current academic literature on HFTs considers them as the present-day de facto market makers. We show that HFT trading strategies have moved away from passive market-making over time. We explore the role of regulatory ... -
Assessing policy options for sustainable water use in India's cereal production system
(IOP Publishing, 2023-10-05)In India, the production of rice and wheat account for more than 80% of its total agricultural water use. As farming is highly dependent on water availability, rapidly receding water levels require urgent measures to manage ... -
Consumer preference for nutrition front-of-pack-label formats in India: Evidence from a large-scale experimental survey
(Elsevier, 2023-09-16)Global policy discourse emphasizes placing front-of-pack nutrition labels (FOPLs) on packaged foods, but debates continue to rage on the appropriate format. There are two key types of label formats, summary and informative. ... -
The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice
(Taylor & Francis, 2023-11-20)Drip pricing practice, which involves promoting a seemingly low initial price and then introducing add-on price components without upfront disclosures, is commonly seen as a deceptive advertising ...