Interacting effect of country of origin and types of sales promotions on customer purchase intention
dc.contributor.advisor | Sinha, Piyush Kumar | |
dc.contributor.author | Arora, Vishal | |
dc.contributor.author | D., Nayanabhiram | |
dc.date.accessioned | 2014-06-24T06:21:11Z | |
dc.date.available | 2014-06-24T06:21:11Z | |
dc.date.copyright | 2013 | |
dc.date.issued | 2012 | |
dc.identifier.uri | http://hdl.handle.net/11718/12001 | |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Ahmedabad | en_US |
dc.relation.ispartofseries | SP;1832 | |
dc.subject | Purchase intention | en_US |
dc.subject | Interacting effect of country | en_US |
dc.title | Interacting effect of country of origin and types of sales promotions on customer purchase intention | en_US |
dc.type | Student Project | en_US |
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