Celebrity brand endorsements in India

dc.contributor.advisor	Bharathan, Kandaswamy
dc.contributor.author	Oke, Mrunmayi
dc.contributor.author	Prasade, Shambhavi
dc.date.accessioned	2014-06-26T07:14:26Z
dc.date.available	2014-06-26T07:14:26Z
dc.date.copyright	2013
dc.date.issued	2012
dc.identifier.uri	http://hdl.handle.net/11718/12022
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	SP;1837
dc.subject	Brand endorsements	en_US
dc.subject	Indian Celebrity Endorsements	en_US
dc.title	Celebrity brand endorsements in India	en_US
dc.type	Student Project	en_US