Effectiveness of Product Placement in Indian Cinema
dc.contributor.advisor | Bharathan, Kandaswamy | |
dc.contributor.advisor | Sinha, Piyush Kumar | |
dc.contributor.author | S., Abhilash | |
dc.contributor.author | Dube, Akshay Suresh | |
dc.contributor.author | Shrinivas, S. G. | |
dc.contributor.author | Mohan, Sagili Shan | |
dc.date.accessioned | 2014-07-03T10:37:44Z | |
dc.date.available | 2014-07-03T10:37:44Z | |
dc.date.copyright | 2012-12-24 | |
dc.date.issued | 2012-12-24 | |
dc.identifier.uri | http://hdl.handle.net/11718/12065 | |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Ahmedabad | en_US |
dc.relation.ispartofseries | SP;1851 | |
dc.subject | Product Placement | en_US |
dc.subject | embedded marketing | en_US |
dc.title | Effectiveness of Product Placement in Indian Cinema | en_US |
dc.type | Student Project | en_US |
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