Effectiveness of Product Placement in  Indian Cinema

dc.contributor.advisor	Bharathan, Kandaswamy
dc.contributor.advisor	Sinha, Piyush Kumar
dc.contributor.author	S., Abhilash
dc.contributor.author	Dube, Akshay Suresh
dc.contributor.author	Shrinivas, S. G.
dc.contributor.author	Mohan, Sagili Shan
dc.date.accessioned	2014-07-03T10:37:44Z
dc.date.available	2014-07-03T10:37:44Z
dc.date.copyright	2012-12-24
dc.date.issued	2012-12-24
dc.identifier.uri	http://hdl.handle.net/11718/12065
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	SP;1851
dc.subject	Product Placement	en_US
dc.subject	embedded marketing	en_US
dc.title	Effectiveness of Product Placement in Indian Cinema	en_US
dc.type	Student Project	en_US