Study The mechanisms of a brand licensing agreement and develop a framework for planning a new license or evaluating an existing license

dc.contributor.advisor	Sahay, Arvind
dc.contributor.author	Kurup, Rejoy B.R.
dc.contributor.author	Quadri, Syeda Tahseen
dc.date.accessioned	2014-07-08T05:14:57Z
dc.date.available	2014-07-08T05:14:57Z
dc.date.copyright	2006
dc.date.issued	2006
dc.identifier.uri	http://hdl.handle.net/11718/12098
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management, Ahmedabad	en_US
dc.relation.ispartofseries	SP;1233
dc.subject	Brand licensing agreement	en_US
dc.subject	Brand Valuation	en_US
dc.subject	Brand	en_US
dc.subject	Brand valuation matrix	en_US
dc.title	Study The mechanisms of a brand licensing agreement and develop a framework for planning a new license or evaluating an existing license	en_US
dc.type	Student Project	en_US

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