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R & P Seminar
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R & P Seminar
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Effectiveness of Exaggerated Advertised Reference Prices: The Role of Decision time Pressure
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Effectiveness of Exaggerated Advertised Reference Prices (239.6Mb)
Date
2014-04-22
Author
Jha, Subhash
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Abstract
The R & P seminar held at Wing 11 IIM Ahmedabad on August 22, 2014 by Prof. Subhash Jha, IIM Udaipur
URI
http://hdl.handle.net/11718/12300
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R & P Seminar
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