Effectiveness of Exaggerated Advertised Reference Prices: The Role of Decision time Pressure

Thumbnail
View/Open
Date
2014-04-22
Author
Jha, Subhash
Metadata
Show full item record
Abstract
The R & P seminar held at Wing 11 IIM Ahmedabad on August 22, 2014 by Prof. Subhash Jha, IIM Udaipur
URI
http://hdl.handle.net/11718/12300
Collections