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Effectiveness of Exaggerated Advertised Reference Prices: The Role of Decision time Pressure

dc.contributor.authorJha, Subhash
dc.date.accessioned2014-09-04T06:16:00Z
dc.date.available2014-09-04T06:16:00Z
dc.date.issued2014-04-22
dc.identifier.urihttp://hdl.handle.net/11718/12300
dc.descriptionThe R & P seminar held at Wing 11 IIM Ahmedabad on August 22, 2014 by Prof. Subhash Jha, IIM Udaipuren_US
dc.description.abstractThe R & P seminar held at Wing 11 IIM Ahmedabad on August 22, 2014 by Prof. Subhash Jha, IIM Udaipuren_US
dc.language.isoen_USen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.subjectExaggerated Advertisementen_US
dc.subjectReference Pricesen_US
dc.subjectDecision time Pressureen_US
dc.subjectIIM Udaipuren_US
dc.titleEffectiveness of Exaggerated Advertised Reference Prices: The Role of Decision time Pressureen_US
dc.typeVideoen_US


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