Commodity brands: a study of Buyer's perceptions about product attributes

dc.contributor.advisor	Koshy, Abraham
dc.contributor.author	Sadh, Ashish
dc.date.accessioned	2014-09-15T04:53:39Z
dc.date.available	2014-09-15T04:53:39Z
dc.date.copyright	2000-03-22
dc.date.issued	2000-03-22
dc.identifier.uri	http://hdl.handle.net/11718/12379
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management, Ahmedabad	en_US
dc.relation.ispartofseries	SP;1436
dc.subject	Advertising	en_US
dc.subject	Consumers	en_US
dc.title	Commodity brands: a study of Buyer's perceptions about product attributes	en_US
dc.type	Student Project	en_US