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dc.contributor.advisorMoulick, T.K.
dc.contributor.authorSrikanth, K.
dc.contributor.authorRoy, D. K.
dc.date.accessioned2014-11-03T05:48:23Z
dc.date.available2014-11-03T05:48:23Z
dc.date.copyright1990
dc.date.issued1990
dc.identifier.urihttp://hdl.handle.net/11718/12522
dc.descriptionThe study looks at the IRS - 1A program and the marketing strategy used for its data products, to provide contextual familiarity to a layman, on the features (both operational for the satellite as well as for the data products), to look at the strategies being currently followed, to identify some of the problems faced by the user agencies, some recommendations to overcome these problems.en_US
dc.description.abstractIn this study, we have had a look at the IRS - 1A program and the marketing strategy used for its data products. We have tried to provide contextual familiarity to a layman, on the features (both operational for the satellite as well as for the data products). We had a look at the strategies being currently followed. We have also tried to identify some of the problems faced by the user agencies. Finally, we have provided some recommendations, to overcome these problems.en_US
dc.language.isoenen_US
dc.relation.ispartofseriesSP;191
dc.subjectMarketingen_US
dc.subjectRemote sensing producten_US
dc.subjectMarketing strategyen_US
dc.titleMarketing of remote sensing productsen_US
dc.typeStudent Projecten_US


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