Strategic implications of building brand equity in FMCG industry

dc.contributor.advisor	Sharma, Vijay Paul
dc.contributor.author	Ghai, Niraj
dc.contributor.author	Kumar, Vivek
dc.date.accessioned	2014-11-07T06:06:22Z
dc.date.available	2014-11-07T06:06:22Z
dc.date.copyright	1999-02-23
dc.date.issued	1999-02-23
dc.identifier.uri	http://hdl.handle.net/11718/12548
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	SP;704
dc.subject	Consumer marketing	en_US
dc.subject	Brand Equity	en_US
dc.subject	Consumer Market	en_US
dc.subject	FMCG Market	en_US
dc.title	Strategic implications of building brand equity in FMCG industry	en_US
dc.type	Student Project	en_US