Competitive strategy for Birla AT&T in Gujarat region

Abstract

The telecom revolution has transformed the way business is done and lives of people in this country. What was an imagination just about a few years back has today become an integral part of everyone‘s life. The customer today has a large number of options to choose from and has at daunting task of selecting the most relevant technology for his or her needs. This task has become much more complex because of the fact that different service providers are now competing with each other to take the bigger slice of the telecom cake. Till now most of the technologies and services have been operating independently trying to can/e out their own niches but on careful analysis one would observe that most of these technologies and services can play an important role in spurring the growth of other services. It is, therefore, important to work on a coherent strategy of co-operation among various technologies and services, which are closely enmeshed with each other.