Visuals in advertising

dc.contributor.author	Shingi, P. M.
dc.date.accessioned	2010-03-14T14:27:26Z
dc.date.available	2010-03-14T14:27:26Z
dc.date.copyright	1981-09
dc.date.issued	2010-03-14T14:27:26Z
dc.identifier.uri	http://hdl.handle.net/11718/1281
dc.description.abstract	Illustrations, generally composed of subjects, objects, symbols, letters and their combinations, have great value of providing detailed information not easily amenable to written descriptions. While commenting on the discriminating values, properties, and characteristics of the visuals in advertising, the paper offers an easily implementable set of possible illustrations.	en
dc.language.iso	en	en
dc.relation.ispartofseries	WP;1981/384
dc.subject	Advertising	en
dc.title	Visuals in advertising	en
dc.type	Working Paper	en