Marketing expert system: An application to media planning

dc.contributor.advisor	Jain, Rekha
dc.contributor.author	Bhargava, Mayank
dc.contributor.author	Sarkar, Sudev
dc.contributor.author	Kini, Yeshwanth M.
dc.date.accessioned	2014-12-10T04:30:19Z
dc.date.available	2014-12-10T04:30:19Z
dc.date.copyright	1990
dc.date.issued	1990
dc.identifier.uri	http://hdl.handle.net/11718/12824
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	SP;212
dc.subject	Media Planning	en_US
dc.subject	Advertising	en_US
dc.subject	Mediaex	en_US
dc.subject	Expert System	en_US
dc.title	Marketing expert system: An application to media planning	en_US
dc.type	Student Project	en_US