Marketing orientation in Indian industry

dc.contributor.author	Mehta, Subhash C.
dc.contributor.author	Joag, Shreekant G.
dc.date.accessioned	2010-03-14T14:29:49Z
dc.date.available	2010-03-14T14:29:49Z
dc.date.copyright	1981-08
dc.date.issued	2010-03-14T14:29:49Z
dc.identifier.uri	http://hdl.handle.net/11718/1283
dc.description.abstract	An instrument with 54 items was developed to measure marketing orientation of Indian companies. Ninety-one senior marketing executives from a cross section of Indian manufacturing companies provided data on their perceptions about the marketing orientation of their company through a mail questionnaire. These executives also provided perceptual measures of the extent of customer/market orientation in the different elements of the marketing mix used by their organization and also give an assessment of the relative performance of their company on three indicators of sales growth, profitability and increase in market share over the last three years.	en
dc.language.iso	en	en
dc.relation.ispartofseries	WP;1981/374
dc.subject	Indian - Industries	en
dc.subject	Marketing	en
dc.subject	Orientation	en
dc.title	Marketing orientation in Indian industry	en
dc.type	Working Paper	en