E-store Attributes and Website Usage: Exploring the Differences between Maximizers and Satisficers

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Date
2014-12-22
Author
Nath, Prithwiraj
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Abstract
The R & P seminar held at Wing 11 IIM Ahmedabad on December 22, 2014 by Prof. Prithwiraj Nath, University of East Anglia, UK
URI
http://hdl.handle.net/11718/12963
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