Analytics for Business Decision Making
Sonathi, Mr. Venkateshwarlu
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Data analytics has been gaining importance in all businesses. It is an essential component of business decision making in the 21st century. Every business is moving from “experience” based decision making to data based decision making. This talk will focus on analytics in various domains and then focus on Pharmaceutical industry. The applications from pharmaceutical industry can be applied anywhere. In the pharmaceutical industry, analytics is extensively deployed both prior and post to the launch of a drug. Focus will be on analytics for marketing resource allocation, analytics for clinical trials operations optimization, modeling and simulation for pricing in developed markets for pharma products and social media analytics for understanding consumer behavior and opportunity identiﬁcation. The talk will be useful for any-one interested in core analytics or for any one who would be involved in making business decisions.