| dc.contributor.author | Sonathi, Mr. Venkateshwarlu | |
| dc.date.accessioned | 2015-02-17T06:36:32Z | |
| dc.date.available | 2015-02-17T06:36:32Z | |
| dc.date.issued | 2014-11-28 | |
| dc.identifier.uri | http://hdl.handle.net/11718/13077 | |
| dc.description | The CMHS seminar held at Wing 11 Faculty Lounge, IIM Ahmedabad on Friday, November 28, 2014 by Mr. Venkateshwarlu Sonathi, Group Lead, Central Analytics Function, Novartis, Hyderabad | en_US |
| dc.description.abstract | Data analytics has been gaining importance in all businesses. It is an essential component of
business decision making in the 21st century. Every business is moving from “experience” based
decision making to data based decision making. This talk will focus on analytics in various domains
and then focus on Pharmaceutical industry. The applications from pharmaceutical industry can be
applied anywhere.
In the pharmaceutical industry, analytics is extensively deployed both prior and post to the launch
of a drug. Focus will be on analytics for marketing resource allocation, analytics for clinical trials
operations optimization, modeling and simulation for pricing in developed markets for pharma
products and social media analytics for understanding consumer behavior and opportunity
identification.
The talk will be useful for any-one interested in core analytics or for any one who would be involved
in making business decisions. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management, Ahmedabad | en_US |
| dc.subject | Business Decision | en_US |
| dc.subject | Decision Making | en_US |
| dc.title | Analytics for Business Decision Making | en_US |
| dc.type | Video | en_US |
