Study of qualitative research methodology

dc.contributor.advisor	Rao, Srinivas S.
dc.contributor.author	Puri, Radhika
dc.contributor.author	Ragavachari, Sashi
dc.date.accessioned	2015-02-25T04:32:27Z
dc.date.available	2015-02-25T04:32:27Z
dc.date.copyright	1987
dc.date.issued	1987
dc.identifier.uri	http://hdl.handle.net/11718/13099
dc.description	The objective of this project was to understand and learn the application of qualitative reserach techniques. It is divided ino the two distinct parts : First part which deals with content analysis of printed material and second part studies the effect of advertising on the top of mind associations of the consumer.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management (Ahmedabad)	en_US
dc.relation.ispartofseries	SP;48
dc.subject	Content analysis	en_US
dc.subject	Research Methodology	en_US
dc.subject	Qualitative Research	en_US
dc.title	Study of qualitative research methodology	en_US
dc.type	Student Project	en_US