Evaluation of the impact of advertisement/promotion package of farm inputs division of Eid Parry (I) ltd

dc.contributor.advisor	Seetharaman, S. P.
dc.contributor.author	Baskaran, J.
dc.contributor.author	Kumar, S.
dc.contributor.author	Ramesh, M.S.
dc.date.accessioned	2015-02-26T04:53:32Z
dc.date.available	2015-02-26T04:53:32Z
dc.date.copyright	1989
dc.date.issued	1989
dc.identifier.uri	http://hdl.handle.net/11718/13116
dc.description	Input division is the fastest growing divisions of EID Paddy (I) Ltd. The company has increased its advertisement/promotion efforts in the last two years to face competition. New media like Audio Visual unit, Radio spots have been tried, apart from conventional media like posters, pamphlets etc. Analysis of the effectiveness on promotion package shows that the AV unit has been fairly successful as an awareness creating medium with an effective reach of 44%. However, to enhance the effectiveness of AV unit, operational problems like poor film prints, lack of prior announcement about the arrival of AV unit etc., need to be removed. The recall rate in case of Radio spots is very poor, as felt by the study team primarily because of the sporadic distribution of spots.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management (Ahmedabad)	en_US
dc.relation.ispartofseries	SP;166
dc.subject	Evaluation	en_US
dc.subject	Advertisement	en_US
dc.subject	Promotion	en_US
dc.subject	Parry Fertiliser	en_US
dc.title	Evaluation of the impact of advertisement/promotion package of farm inputs division of Eid Parry (I) ltd	en_US
dc.type	Student Project	en_US