Influence of lifestyle on buying behaviour

dc.contributor.advisor	Misra, Sasi
dc.contributor.author	Kumar, Padmanabhan
dc.contributor.author	Chatterjee, Suman
dc.contributor.author	Venkatramani, G.
dc.date.accessioned	2015-03-03T05:33:19Z
dc.date.available	2015-03-03T05:33:19Z
dc.date.copyright	1989
dc.date.issued	1989
dc.identifier.uri	http://hdl.handle.net/11718/13126
dc.description.abstract	This is a study of the lifestyles and personality traits of Indian executives and their related attribute preferences in consumer goods purchase. The study has attempted to understand and describe the lifestyles and personality of Indian executives, discover the areas of similarities and differences and explore some aspects of the relationship of the same with attribute preferences. The study has mainly used the survey method to study the lifestyles and personality and has covered the aspects of self concepts, life goals, activities, interests, attitudes and beliefs of the individuals. The data collected is from company executives of Ahmedabad and Bombay.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management (Ahmedabad)	en_US
dc.relation.ispartofseries	SP;173
dc.subject	Buying Behaviour	en_US
dc.subject	Personality Trait	en_US
dc.title	Influence of lifestyle on buying behaviour	en_US
dc.type	Student Project	en_US