| dc.contributor.advisor | Vora, M.N. | |
| dc.contributor.author | Dua, Anil K. | |
| dc.contributor.author | Lalitendu, Panda | |
| dc.date.accessioned | 2015-03-03T06:40:50Z | |
| dc.date.available | 2015-03-03T06:40:50Z | |
| dc.date.copyright | 1989 | |
| dc.date.issued | 1989 | |
| dc.identifier.uri | http://hdl.handle.net/11718/13134 | |
| dc.description.abstract | The study deals with the distribution practices of four malted food drinks (MFD) companies in the Ahmedabad market. The companies are HMM Limited; Hindustan Cocoa Products Limited; Gujarat Cooperative Milk Marketing Federation (AMUL) and Jagatjit Industries Limited. The brads studied are Hoicks, Boost, Bournvita, Neutramol and Maltova. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management (Ahmedabad) | en_US |
| dc.relation.ispartofseries | SP;170 | |
| dc.subject | Competitive Strategies | en_US |
| dc.subject | Health | en_US |
| dc.subject | Metropolitan areas | en_US |
| dc.subject | Food drinks | en_US |
| dc.subject | Beverages Industry | en_US |
| dc.title | Study of competitive strategies in distribution of health beverage products in Ahmedabad Metropolit Market | en_US |
| dc.type | Student Project | en_US |
