Effectivness of an advertising compaign for the 'Dairy Fresh Brand' of ice cream and the phenomenon of cross shopping between multiple brands of icecream marketed by Vadilal Enterprises Limited

dc.contributor.advisor	Mukhopadhyay, Sipra
dc.contributor.author	Shukla, Amit
dc.contributor.author	Iyer, Mahesh
dc.date.accessioned	2015-03-03T08:53:03Z
dc.date.available	2015-03-03T08:53:03Z
dc.date.copyright	1989
dc.date.issued	1989
dc.identifier.uri	http://hdl.handle.net/11718/13139
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management (Ahmedabad)	en_US
dc.relation.ispartofseries	SP;139
dc.subject	Advertising	en_US
dc.subject	Ice Cream Industry - Marketing	en_US
dc.subject	Dairy Product	en_US
dc.subject	Vadilal Enterprises Pvt Ltd	en_US
dc.title	Effectivness of an advertising compaign for the 'Dairy Fresh Brand' of ice cream and the phenomenon of cross shopping between multiple brands of icecream marketed by Vadilal Enterprises Limited	en_US
dc.type	Student Project	en_US